The video explains that the secret to successfully pitching an idea is to tell a compelling story that taps into your audience's fear of missing out (FOMO).

The speaker, who invests in early stage companies, argues that people typically think of pitching as giving a polished presentation, but it's more about telling a story that makes the audience feel like they will miss out on something big if they don't buy into your idea.

The video outlines a three-act structure for crafting your pitch story:

• Act 1: Introduce the Hero's World - Describe the current situation or problem that your product or service will address.
• Act 2: Introduce Tension and Conflict - Show the problems that existing products aren't addressing and the negative consequences of those problems.
• Act 3: Introduce the Resolution - Explain how your product or service solves the problems and makes things better.

The speaker emphasizes the importance of tailoring your story to your audience's motivations. For example, if you are pitching to a venture capitalist, focus on the size of the market opportunity and the potential for big returns. If you are pitching to a philanthropist, focus on the social impact of your idea.

The video includes an example of a successful pitch that followed this structure. The pitch was about a company that engineered plants to produce animal proteins in order to create a more sustainable and delicious food source. The story started by highlighting the negative environmental impact of producing milk and then introduced the company's solution as the hero that would save the day.

The speaker also advises acknowledging your weaknesses in your pitch. Don't try to gloss over them, instead explain how you will address them. This will make your pitch more believable and show confidence in your idea.

<aside> 💡 LOGON KO LAGEY K THEY ARE MISSING OUT

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