<aside> 💡 The executive summary is a short overview of the entire business plan. It provides a busy reader with everything that needs to be known about the new venture’s distinctive nature.
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<aside> 💡 In many instances an investor will first ask for a copy of the firm’s PowerPoint deck or executive summary and will request of a copy of the full business plan only if the PowerPoint deck or executive summary is sufficiently convincing.
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Describe your business idea briefly.
Highlight the problem you're solving and market potential.
Explain what makes your business special.
Identify who your customers are.
Outline how you'll make money.
Summarize how you'll attract and retain customers.
Introduce key team members and their expertise.